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Many consider astrology the guiding light of their lives and regard it as an inseparable part of human existence. This massive popularity of astrology in India is reflected by over two million astrologers in India alone. Traditionally found in areas near temples, astrologers are considered one of the most trustable entities for those who believe in astrology. Their astrological advice is seen as a golden line sought by millions before beginning any significant life event. Without astrology being involved, many believers consider their decisions incomplete and actions inconsequential.
With the development of digital technology, astrology believers are only increasing in number. A huge portion of this increase can be credited to the development of astrology apps.
Astrology apps have made it easier for the masses to access astrological services, all online, through their phone screens. Gone are the days when people needed to visit astrologers in person for some astrological prediction. These services can now be accessed online, thanks to the existence of astrologer apps.
Several major factors have contributed to the popularity of such astrology prediction apps. Let’s explore what these factors or events were.
- Covid-19 pandemic: The pandemic is probably the first and biggest factor contributing to astrologer apps’ growth. Not only did they provide a gateway for people to seek astrological advice from home, but they also introduced the concept of such apps to millions of strangers. In times of uncertainty, astrology emerged as a ray of hope, and astrologer apps brought it to the public. Additionally, for those who wanted to continue essential ritualistic practices or consultations, astrologer apps gave them a method to continue despite the social disruption. Similarly, for astrologers, such apps helped them to stay financially stable when in-person activities were prohibited during the lockdown.
- Social influence: Social media and television have become integral to people’s lives today, and astrologer apps have taken full advantage of this fact. From running advertisements to partnering with social media influencers, such apps have greatly increased their reach. Since the Indian social media sphere witnessed a significant rise in social media users in the last five to seven years, it was no surprise that the number of believers in astrology was also set to rise.
- Technological accessibility: Over the last decade, it’s noticeable that the number of smartphone users has significantly increased. It easily translated to more people discovering astrologer apps. Furthermore, virtual sessions can come with a lower price tag than traditional in-person astrological consultations. This shift allowed people from weaker economic backgrounds to access astrological services. Cumulatively it contributed to an increase in the number of people believing in astrology.
- Convenience: Getting personalized astrology advice has become easier than ever, courtesy of the development of astrology apps. The increased convenience of accessing personalized advice became the biggest selling point for astrology apps, which amplified their likability and reach. One of the key benefits of astrology apps is convenience. Users can download the app onto their smartphone and access it whenever they want, from wherever they are. This means they don’t need to travel to a physical location or make an appointment with a guruji to receive advice and predictions. This revolutionary change compelled many people to transition to an online method of gaining astrological insights.
To summarize: The popularity of astrology in India has led to the development of astrology apps. It has, in turn, made it easier for people to access astrological services online. The Covid-19 pandemic, social media and television, technological accessibility, and convenience are the major factors contributing to the popularity of these apps.
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